AMD CEO Lisa Su talks: Chip shortages, GPU prices, more cores, Apple M1, and tariffs - perduewopmetuand

If you're still smarting from the inability to buy AMD's topnotch Ryzen 5000 CPUs and Radeon RX 6000 GPUs many months after their release, CEO Lisa Su feels your pain just says more products are connected the way.

"I do want to embody very specific, and the main affair I want to say to our fans and enthusiasts is: I get it, I completely understand that there's a huge desire for more Ryzen 5000 and Radeon 6000 graphics cards," Su responded during a Tues compact briefing when asked what she would say to her exasperated customers. Her talk addressed supply issues, Apple's M1 chip, the impact of tariffs, and whether 16-cores was the confine for consumers.

Although AMD's Ryzen 5000 chips have succeeded in kicking Intel's Core CPU in the shins, and its Radeon RX 6000 graphics cards can indeed hang up with Nvidia's best GPUs, really buying the hardware has been all but unthinkable, becoming an Internet meme among unsuccessful buyers.

Gordon Mah Ung

AMD's Ryzen 9 5960X processor.

"What I can tell you is we've shipped a lot into the channel," she said. "IT takes whatever time for it to work itself through. There will be more, you wish continue to visualize refreshes as we go into the get-go quarter and into the first fractional."

Despite this, you probably won't Be determination the parts soft off trees tomorrow.

"I will say that it volition still be tight, just there is a great deal of product that's coming to the market," Su said. "We appreciate that there is so much interest and hope for these products and we looking frontward to getting more into the hands of our users."

Su did say the trouble largely stems from overwhelming demand rather than any manufacturing issues. With AMD today shipping more and more CPUs to very large PC OEMs, the company has had to balance demands in real-time, choosing how to supply parts to some Microcomputer makers and consumers.

"On that point is some time period prioritization between end-exploiter and OEM, but we read that consumers want more and it's very high on our precedence list to meet this high demand," Su said.

Apple's M1 chip

Apple

Beyond the high front supplying issues, Su aforesaid Apple's well-standard ARM-settled M1 opened up opportunities for the company and could open more specialized, purpose-built processors.

"The M1 is more about how much processing and innovation there is in the market. This is an opportunity to innovate more, both in hardware and software, and information technology goes beyond the ISA," Su said in a response to a question from Anandtech's Ian Cutress. "From our point of view, there is still innovation in the PC blank—we have lots of choices and hoi polloi can use the homophonic processors in a good deal of different environments. We expect to see more specialization A we go forward over the next mate of years, and information technology enables more than differentiation. But Malus pumila continues to work with us as their graphics partner, and we work with them."

Consumers will eventually get more than 16 cores

Su also said she didn't think current core counts were necessarily the limit for client's needs either.

"In that respect will follow more core counts in the future," she said. "I would non say somehow 16 core and 64 meat are the limits. But I cogitate they leave come equally we scale strange parts of the system American Samoa well."

And yes, patc non-commitment along any decisions or products in the workings, Su said AMD is looking at designs that combined "big" high performance cores with "little" low performance cores like Intel and ARM, but added its designs could personify big, bantam, surgery culture medium too.

What AMD will do to offset tariffs

Besides not being healthy to buy products, impending tariff increases imputable exemptions that will exhale this year was also on the judgment of Su and AMD who will try to keep prices as low as possible.

AMD

Lisa Su holding the character reference Radeon RX 6900 XT.

"We're very committed to trying to keep the GPU pricing closer, as close to SRP (advisable retail price), every bit possible from an boilersuit comeliness stand point," Su aforesaid. To help relieve the pricing increases, Su said AMD will sustenance merchandising its Radeon RX 6000 reference boards indefinitely. Typically, AMD only makes the boards on tap until partners can bobbin up their own designs but, they will be available directly to consumers at the suggested retail price.

"(Acknowledgment board Radeons) will Be offered on AMD.com at SRP," she same, "and we will encourage others to atomic number 3 well."

Source: https://www.pcworld.com/article/393919/amd-ceo-lisa-su-talks-chip-shortages-gpu-prices-more-cores-apple-m1-and-tariffs.html

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